What you need to do to create a Twitter account for your personal injury law firm
If you don’t already have a Twitter account as part of your social marketing campaign strategy, you might want to review the benefits of having one for your personal injury law business. Then if you decide to open one, you’ll need to know the best way to create your account. Benefits of having a Twitter […]
How your personal injury law firm should deal with fake reviews
In previous articles, we have stressed the importance of getting online reviews for your personal injury law firm. We’ve discuss how to handle good reviews and bad reviews. This time we’re going to talk about what to do should you receive a fake review. Unfortunately, fake reviews are pretty prevalent online. Take the recent litigation concerning Amazon […]
What is local search marketing and why is it important for your personal injury law firm?
Local search marketing is one of the most important aspects of your digital marketing strategy. For personal injury lawyers, it is the way to focus in on your target audience within a certain geographic location. What exactly is local search marketing? For personal injury attorneys, local search marketing is creating a way to have face-to-face […]
Understanding chatbot terminology for your personal injury website
If you already have or are considering getting a chatbot for your personal injury law firm’s website, you may need a vocabulary primer. From AI to neural networks, a new world of terminology is upon us. A chatbot dictionary for beginners If you are a beginner in the chatbot world and need to understand the […]
Testing your personal injury law firm’s landing pages for website conversion success
Landing pages on your website are of no value for increasing your personal injury law firm’s business unless they succeed in getting your visitors to respond to the pages’ call-to-action. The ultimate goal, of course, is to get a viable client lead. To see if your landing pages are performing well, you need to test […]
How Conversational Artificial Intelligence can create conversions for your personal injury website
It’s always important to find ways to boost conversions on your personal injury website. One often overlooked method is Conversational Artificial Intelligence (AI). With Conversational AI you can deliver almost immediate responses to any questions or concerns your clients or potential clients may have. What exactly is Conversational AI? Conversational IV is a combination of […]
How to improve your personal injury law firm’s PPC ads
If you have a Pay-Per-Click (PPC) Google Ads campaign, you’re paying for it. To make sure you’re not wasting your advertising dollars, it’s important that these campaigns be successful. In this article we give you some ideas on how to create more click-worthy ads that could bring more traffic to your website, and in turn […]
With the Metaverse becoming more established in the future, how do you access it?
We’ve written before about how personal injury attorneys could benefit from the Metaverse. But a big question looms, “How do you access it?” What is the definition of the Metaverse As a refresher, we previously explained the Metaverse as a virtual online reality world where users can interact and experience things as they would in […]
Should personal injury attorneys have microsites?
If you already have a website for your personal injury law practice, it may not be maximizing your target audience. Your firm’s website provides a comprehensive overview of your law office – who you are, what you do, where you are, etc. It showcases your whole practice. So why would you need a microsite? What […]
How to avoid marketing mistakes that can lead to losing potential clients for your personal injury law firm
If you’re reading this blog, then you have either invested some hard-earned funds on marketing for your personal injury law firm business, or you are interested in Group Matrix helping you create a sustainable marketing strategy. With dollars budgeted for marketing, you want to see a return on your investment. To be successful with your campaign, you […]