How to avoid marketing mistakes that can lead to losing potential clients for your personal injury law firm
If you’re reading this blog, then you have either invested some hard-earned funds on marketing for your personal injury law firm business, or you are interested in Group Matrix helping you create a sustainable marketing strategy. With dollars budgeted for marketing, you want to see a return on your investment. To be successful with your campaign, you […]
Facebook post boosts: what are they and can they help your personal injury law firm’s business?
Depending upon your own advertising experience with Facebook, you may or may not know what a boosted Facebook post is and whether it has a value for your personal injury law firm. For the most part, boosting one or more of your posts on Facebook is rather easy and even a person not experienced with […]
What potential clients for your personal injury law firm want to know about you
Competition for new clients in the field of personal injury law is great and keeping ahead of it is often a real challenge. One very important area you need to know to win over the competition is knowing how to capture a potential client’s attention. A very important way to accomplish this is to understand what […]
What are the important marketing mistakes your personal injury law business should avoid?
Marketing your personal injury law firm is essential to maintaining and growing your business. To have a successful marketing plan, you have to know how to do it correctly and which marketing mistakes you need to avoid. What marketing mistakes should your personal injury law business avoid? The following are common mistakes many businesses, including […]
Jingle. What’s so Hard about that?
The debate over the use of Jingles in advertising is as old as music itself. Like many assumptive facts proof is anecdotal. Like many style questions there is digital evaluation aplenty on the issue. The Atkinson-Shiffren Study of 1968 proposes a structure to human memory and how it retains information. Today it seems self evident because […]
How to maintain a low bounce rate for your personal injury law firm’s website using engaging content
Attracting website visitors is one thing. Getting them to stay there for a while is another. If a website is boring and unimaginative, the bounce rate (the number of people who leave a site quickly) will be high. In order to avoid this for your personal injury law business, you want to have constantly new […]
You’ve written a blog for your personal injury law firm, but now what do you do with it?
We’ve talked before about how important it is to publish new content on your personal injury law firm’s website so that you can rank higher in Google’s SERPs (Search Engine Results Pages). Writing frequent blogs and posting them on your website is a great way to be seen by Google and other search engines, but […]
What are the most important internet marketing strategies needed for your personal injury law firm?
Of all the types of law practices that exist, personal injury law is perhaps the most competitive. That’s why it is so important that you understand the most important internet marketing strategies that will help you stand out from the rest. Google Ads, with their Pay-Per-Click (PPC) advertising method, does help, but it can get […]
What are citations and why are they important to your personal injury law firm’s marketing success?
Citations are textual listings of a company and their contact information on the Internet. These mentions are not tied to any links on any websites, but rather are listings that include a company’s name, address, phone number (NAP), and sometimes a backlink to the company’s website. It’s not always clear how a company ends up […]
How to create empathy in your personal injury marketing strategy
Advertising is based on human emotions. In the field of personal injury law, showing empathy to your clients and prospective clients is essential, both in direct communications and in your marketing strategy. The people you deal with are injured, frightened, insecure, and likely in pain. Without compassion, empathy and kindness, you may end up with […]