How to avoid marketing mistakes that can lead to losing potential clients for your personal injury law firm
If you’re reading this blog, then you have either invested some hard-earned funds on marketing for your personal injury law firm business, or you are interested in Group Matrix helping you create a sustainable marketing strategy. With dollars budgeted for marketing, you want to see a return on your investment. To be successful with your campaign, you […]
What potential clients for your personal injury law firm want to know about you
Competition for new clients in the field of personal injury law is great and keeping ahead of it is often a real challenge. One very important area you need to know to win over the competition is knowing how to capture a potential client’s attention. A very important way to accomplish this is to understand what […]
What is the Metaverse and should your personal injury law firm be part of it?
There has been a lot of hype lately about the “Metaverse” and what it could mean to the future of digital life as we know it. Looking forward, it’s important to understand what it is and whether your personal injury law firm would benefit from being a part of it. Defining the Metaverse Before we […]
How can you tell if your personal injury website has been hacked?
Even though hacking is against the law, unscrupulous people take part in this activity worldwide. For your business safety and peace of mind, it’s important that you know how to tell if your personal injury website has been hacked so that you can take immediate measures. 9 ways you can tell if your personal injury […]
What are the important marketing mistakes your personal injury law business should avoid?
Marketing your personal injury law firm is essential to maintaining and growing your business. To have a successful marketing plan, you have to know how to do it correctly and which marketing mistakes you need to avoid. What marketing mistakes should your personal injury law business avoid? The following are common mistakes many businesses, including […]
What are the most important internet marketing strategies needed for your personal injury law firm?
Of all the types of law practices that exist, personal injury law is perhaps the most competitive. That’s why it is so important that you understand the most important internet marketing strategies that will help you stand out from the rest. Google Ads, with their Pay-Per-Click (PPC) advertising method, does help, but it can get […]
What are citations and why are they important to your personal injury law firm’s marketing success?
Citations are textual listings of a company and their contact information on the Internet. These mentions are not tied to any links on any websites, but rather are listings that include a company’s name, address, phone number (NAP), and sometimes a backlink to the company’s website. It’s not always clear how a company ends up […]
Should you be texting your personal injury clients?
For years now, you’ve been using the traditional methods of communicating with your personal injury law clients, using the telephone, emails, and snail mail. However, have you considered texting as an additional means of communicating with them? Why many (most) clients prefer texting as a means of communication In the U.S. alone, people text 5.5 […]
How to create empathy in your personal injury marketing strategy
Advertising is based on human emotions. In the field of personal injury law, showing empathy to your clients and prospective clients is essential, both in direct communications and in your marketing strategy. The people you deal with are injured, frightened, insecure, and likely in pain. Without compassion, empathy and kindness, you may end up with […]
How to secure referrals for your personal injury law firm
Marketing your personal injury law firm takes money. If there is a way for you to get the most out of your marketing dollars, you want to choose a strategy that’s inexpensive yet highly effective. That’s where referrals come in. Creating a referral strategy for your personal injury law firm takes only a little time […]