What is local search marketing and why is it important for your personal injury law firm?
Local search marketing is one of the most important aspects of your digital marketing strategy. For personal injury lawyers, it is the way to focus in on your target audience within a certain geographic location. What exactly is local search marketing? For personal injury attorneys, local search marketing is creating a way to have face-to-face […]
Should personal injury attorneys have microsites?
If you already have a website for your personal injury law practice, it may not be maximizing your target audience. Your firm’s website provides a comprehensive overview of your law office – who you are, what you do, where you are, etc. It showcases your whole practice. So why would you need a microsite? What […]
How to Avoid Being a Victim of Black Hat SEO
If you have a website for your personal injury law firm, you want to be able to protect it from being attacked or compromised in any way. And, you certainly don’t want to be an unwitting participant in contributing to the unsavory practices that can cause website problems – for your own and others. This […]
A look ahead to the top Google website ranking factors for 2022
Now is the time to start thinking ahead about how you can make 2022 the best year of all for your personal injury law firm’s website. As we’ve talked about before, the importance of Search Engine Optimization (SEO) continues to grow as users use organic search more and more to find what they need. Staying […]
How to get Google to choose a featured snippet from your personal injury website as part of their SERPs
There is no guaranteed way to make Google choose content from your personal injury law firm’s website that you want them to use as a featured snippet on their Search Engine Results Pages (SERPs). However, there are ways to help steer Google in the right direction, making it more likely that they will use the […]
How to maintain a low bounce rate for your personal injury law firm’s website using engaging content
Attracting website visitors is one thing. Getting them to stay there for a while is another. If a website is boring and unimaginative, the bounce rate (the number of people who leave a site quickly) will be high. In order to avoid this for your personal injury law business, you want to have constantly new […]
You’ve written a blog for your personal injury law firm, but now what do you do with it?
We’ve talked before about how important it is to publish new content on your personal injury law firm’s website so that you can rank higher in Google’s SERPs (Search Engine Results Pages). Writing frequent blogs and posting them on your website is a great way to be seen by Google and other search engines, but […]
Are you using TikTok as part of your personal injury law firm’s digital marketing strategy?
If you are keeping up with the latest trends in social media and digital marketing, then you’ve surely heard of TikTok. Owned by a Chinese company called ByteDance, TikTok is a video-sharing social networking service. The videos are usually between 15 seconds to three minutes long, with subjects ranging from dance, skincare and comedy to […]
What are the most important optimization features looked for by Google?
Google and other search engines are very picky when they grant websites a high ranking on their SERPs (Search Engine Results Pages). As you can imagine, the competition for a high placement is huge. Given the level of competition for high Google rankings, and given the high level of competition within the practice of personal […]
Reasons your personal injury website isn’t ranking high on Google
There are many reasons why your website may be ranking low on Google. In this article, we’re going to take a close look at why this may be happening with your personal injury law firm’s site. 8 reasons your personal injury site doesn’t rank high on Google Below, you’ll see a list of the possible […]