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How to create a successful email marketing funnel for your personal injury law firm

It takes time and energy to launch or maintain an email marketing campaign so you want to be sure you can attract, cultivate, and convert potential clients for your personal injury law firm. By creating a successful email marketing funnel for your efforts, you can accomplish all of these things.

What is a marketing funnel for personal injury attorneys?

A marketing funnel is a journey of sorts. It is a way of making potential clients aware that your personal law firm exists, all the way to actually becoming your client. Once you attract potential clients, you want to nurture them, and finally convert them into actually signing up with you.

How to create a successful email marketing funnel for your personal injury law firm

Keeping in mind your target audience, this is how you can create a successful email marketing funnel for your personal injury law business. 

  • The first thing you want to do, starting at the beginning of the funnel, is to select which email marketing platform you want to use. Be sure that the company you choose has template tools you can use (free, if possible), has email automation features, and one that can automatically build email sequences for you. A well-known email platform with these features is Mailchimp.
  • Create an easy to fill-out email sign-up form and include a link to the form on your website, your online ads, your social media posts, your blogs – any place you can where you have an online presence.
  • Once a subscriber signs up, send them a welcome email, thanking them for subscribing and introducing your personal injury law firm and the specific services your law office provides. You may want to have a link to the “Areas of Practice” page on your website, so that they can tell right off if your law firm deals with their area of need.
  • Just as you educate your target audience with informative blogs, you should do the same with informational emails. Your emails should highlight a particular success your law firm has had, or talk about a particular area in which your firm is focused. It can also include any news about your law firm, awards won, or new legislation. Always be certain that the information has value and is relevant to your target audience.
  • Always have a Call-To-Action (CAT) in your email so that a potential client can get in touch with you by phone, text, email, through your website, or any other contact information you normally provide.
  • If you’ve done everything right so far, you will achieve the most important part of the funnel – a conversion. When it happens that one of your subscribers has a need for a personal injury law firm’s representation, you will be the one he or she will think of first, and proceed to contact you. The end result will be that he or she comes into your office for a consultation, and then chooses to sign with you.
  • Even after your representation concludes with a settlement or judgment, keep sending the emails to your past client subscribers. You want to keep your brand top-of-mind. You never know when they may need you again or may want to refer someone to you.

Emails are a great way to create and keep your personal injury law firm top-of-mind with potential, past and current clients. Just follow the journey down the funnel and see how your law firm’s business can grow.

If you have any questions or need help creating your personal injury firm’s email marketing campaign strategy, give us a call at Group Matrix. Our experienced and professional staff can help you with any and all aspects of your marketing campaigns, both traditional and digital.

How to build your YouTube channel audience for your personal injury law firm

YouTube remains one of the most popular online platforms in the United States, with experts predicting that the number of U.S. YouTube viewers will increase from 214.9 million in 2020 to 228.1 million by 2024. If your personal injury law firm is not already taking advantage of this huge potential audience for your business, you might want to consider it. It can be an excellent format to help build your brand.

Benefits of having a YouTube channel for your personal injury law firm

Among the top reasons for having a YouTube channel for your personal injury law office include how cost-effective it is vis-à-vis other marketing platforms, and how easily sharable it is. It remains an incredibly efficient way to spend your marketing dollars. 

Other benefits include:

  • Controlling your target audience
  • Controlling your budget, as well as how much to bid per view
  • Testing new ads
  • Understanding your market share for your target audience
  • Growing your target audience

How to grow your target audience on your YouTube channel

All of this leads to how you can build your YouTube channel audience for your personal injury law firm. YouTube recently published its own tips and advice on how to build your audience and sustain your performance. Rachel Alves, Product Manager for Recommendations at YouTube, suggests the following:

  • Build your YouTube channel around your target audience.  That may seem obvious, but for your videos to be effective, you must understand who you are trying to reach.
  • Emphasize your niche. Many personal injury law firms today have certain areas in which they focus. It’s important that your videos represent your specific areas of expertise.
  • Watch a lot of your competitors’ videos. Check out the YouTube channels of your biggest competitors so that you can see what is helping to drive their success.  This should help inspire you about how you want to present your personal injury law firm.
  • Use consistent aspects within your visual representation to create and establish your brand. Alves recommends keeping thumbnails, titles, colors, graphics, and fonts consistent in your different videos. This helps people recognize and remember your brand and who you are.
  • Post new YouTube videos consistently. Just as with other social media platforms, posting consistently builds a following. This way, your personal injury law firm becomes a part of your viewers’ routine, builds your reputation, and very importantly, builds your level of trustworthiness.
  • Create great content. Create video content that is easy-to-understand, relevant and of value to your target audience. This will help potential clients make a decision on who they choose to represent them.
  • Advertise yourself. Alert your viewers that you’ve posted a new video on your other social media channels, as well as posting them on your website.
  • Create a playlist so that viewers will know what else you have posted. The more they watch, the better YouTube’s algorithms will treat you.

If you need help building your YouTube channel audience or creating your personal injury law YouTube videos, give us a call at Group Matrix. We can help you with any and all aspects of your marketing campaign.

Are you using TikTok as part of your personal injury law firm’s digital marketing strategy?

If you are keeping up with the latest trends in social media and digital marketing, then you’ve surely heard of TikTok. Owned by a Chinese company called ByteDance, TikTok is a video-sharing social networking service. The videos are usually between 15 seconds to three minutes long, with subjects ranging from dance, skincare and comedy to fitness, education and legal issues. They can be serious, satiric, or funny.  Are you using TikTok as part of your personal injury law firm’s digital marketing strategy? 

Latest reports show surprising shifts in social media usage for 2021. For example, did you know that TikTok was largely responsible for the social media surge in 2021 among young people and is currently the fastest growing social media platform; or that Facebook’s popularity continues to decline among young and middle-aged groups while growing in the 55 and over population? 

TikTok’s rise in popularity 

The TikTok app has over 500 million monthly active users, with US viewers topping the list with 80 million people downloading the app. Why is this app so wildly popular? 

· Celebrities like, use, and promote the app. This brings their followers to the app, increasing its popularity exponentially. Comedian and late-night host Jimmy Fallon uses TikTok as the platform for his “challenge” bit. His first was to challenge app users to roll like tumbleweed. This challenge went viral with over 8,000 entries and 10.4 million engagements the first week. 

· Even though TikTok is a global app, it focuses strongly on local content and on engaging its viewers. Employing localized hashtags, TikTok uses local content, captures, and challenges that focus on what is trending in the viewer’s locale. In addition, the app sends personalized recommendations to every user to ensure that they are always up-to-date on the latest trending videos. 

· TikTok makes it easy to create content, to share, and to view. 

How personal injury attorneys can use TikTok 

TikTok contains no advertising, so it seems counter-intuitive that it could be viewed as a marketing channel. However, with its fast growth and rising popularity, savvy marketers are finding ways to make it work for brand awareness. 

Brands are using techniques like TikTok’s challenges and contests to get app users to generate their brand-related content, using hashtags to promote their marketing campaigns 

Personal injury and other types of practicing attorneys can use TikTok to inform their audience, thereby sharing their brand. They begin by getting a channel and sharing videos to attract attention, and they connect with TikTok influencers who can help promote their law firms. 

Many attorneys are already using TikTok as part of their digital marketing campaign. Examples include personal injury attorney Ethen Ostroff who has attracted thousands of users, privacy lawyer Cecilla Xie who instructs her audience about legal issues and legal careers, and attorney Brad Sheer who offers legal information targeted to a younger generation (like the rights of students at school). To see their videos, go to and type their name in the search bar. 

So should your personal injury law office at least test the waters and take the challenge to see if TikTok is a viable source of new leads for your firm? TikTok could provide your personal injury law firm with brand recognition and a new audience that has been difficult to target on other social media platforms. 

If you have any questions about TikTok or need help creating your personal injury social marketing strategy, give us a call at Group Matrix. We can help you with any and all aspects of your marketing campaign.

What are the most important optimization features looked for by Google?

Google and other search engines are very picky when they grant websites a high ranking on their SERPs (Search Engine Results Pages). As you can imagine, the competition for a high placement is huge.

Given the level of competition for high Google rankings, and given the high level of competition within the practice of personal injury law, you need to do everything you can to try and win a coveted place in Search.

What are the most important optimization features looked for by Google?

Here are a several optimization features Google (and other search engines) like that can help you rank higher in their SERPs (Search Engine Results Pages).

  • Metadata: Metadata is information that informs about other data. In the context of the subject at hand, it is information that is used to describe the data present in a web page, a document, or a file. It’s a short summary telling what the data is. On a website, each page has a space between the <head> tags to insert metadata. There are several different types of metadata; the most important for rankings are the title and the description metadata. These help Goggle and other search engines to classify and display the information about a page in their SERPS. Metadata needs to be relevant, accurate, concise, and descriptive.
  • Your URL (aka Uniform Resource Locator): The URL of your website needs to be written for humans, making it SEO friendly. Google also prefers shorter URLs.
  • Use ALT (Alternate) tags: These are descriptions you should use to describe your visual and video media, as they allow Google to find your page, which is especially important for those that use text-only browsers or screen readers. These tags should include your SEO keyword and relate to the particular media, i.e., audio, image, or video, you are using.
  • Image and Video File Names: Googlebots need to determine what your images and videos are about, so to ensure that they can, use an image or video filename that includes a keyword relevant to your business and the subject at hand.
  • Bold and/or Italicized tags: It helps the search engines and visitors to identify the main topic of any given web page within your website when you use bold and italicized tags. These emphasize the important keywords, thus making the search and meaning easier.
  • Page Content: Don’t overload a page with keywords. That’s called “keyword stuffing” and Google and other search engines don’t like this practice. Rather, focus or your top 3 or 4 keywords throughout the page (use bold type or italicize them). Keyword density should be around 2% to 3%. Also, Google likes bullets in content that has several important points to make. It helps the reader to focus on one point at a time, without being overwhelmed.
  • Social Media Links: Always be sure to link your website to the social media platforms you post in, as this can help you in search rankings.
  • Make your website link-worthy: Include relevant links within the text of your website content. These help to make your site more trustworthy and reputable. When including a link, do not use “click here,” as that has little or no search engine value. Instead, write out the name of the link destination with a descriptive word or two. This not only improves search engine optimization, but adds value to your readers.
  • Regularly update your website’s content: Never let your personal injury law firm’s website continue to show outdated information. For instance, if you have a new staff member, or an old one has left, be sure to update that page. In addition, refresh the content from time to time so it doesn’t get stale. Lastly, and importantly, incorporate a blog into your website. Google loves blogs, as they do so much to define who you are while informing the visitor about information relevant to their needs.

By employing these features for optimizing your website, you greatly increase your personal injury law offices’ chances of showing higher up in the SERPs. If you feel you don’t have the time or expertise to do this, we at Group Matrix do.

If you need help with any aspect of your personal injury law website, give us a call at Group Matrix. Our staff of programmers, artists, developers, and writers can design your website to be clean, compelling, and loved by Google.

Reasons your personal injury website isn’t ranking high on Google

There are many reasons why your website may be ranking low on Google. In this article, we’re going to take a close look at why this may be happening with your personal injury law firm’s site. 

8 reasons your personal injury site doesn’t rank high on Google

Below, you’ll see a list of the possible reasons your personal injury site isn’t ranking your business higher up on Google. Most you can do something about, others you can’t. A reminder: Google ranks pages, and not websites.

  • Your website is new. This is one you can’t do anything about. It takes a little while for Google to find and assess a new website. There is a way to check whether Google has found you by running the following search: site:[put in your website].com. For our company, it would be: If one or more results show, then it’s been found; if not, then not.
  • You’re running too many ads on your website. When a website is overrun with ads, pop-ups, and banners, it is very frustrating to a visitor. Google knows this will lead to a poor user experience and will not want to show any site like this high up in its listings.
  • Your site doesn’t contain enough high-quality backlinks. Backlinks are links from another website source that will take the visitor to your website. You can fix this by building more backlinks. Remember, backlinks from quality sites further help your rankings because they give you “authority.”
  • Your site pages contain poor or duplicate content. Google and other search engines will penalize you if your site content is poor, repetitive, and unoriginal. Be sure your content is well-written, relevant and ever-changing with new content (e.g., weekly blogs). 
  • Your site loads slowly. Site speed is one of the main search ranking criteria Google has used for a long time. They don’t like sites that take longer that a few seconds to load. They deem them unreliable.
  • Malware is present. If Google scans your website and finds any malware, intentional or not, you can expect that your position in search rankings will drop.
  • Your site contains paid links. You really don’t want to pay any entity to post a backlink to your site. Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty if discovered.
  • Use of deceptive keywords. There are some sites that use deceptive keywords as a draw to their site, which has nothing to do with their site. Google finds such trickery offensive and will penalize your for this. Google expects useful and relevant keywords for higher rankings, so keywords that don’t align with “search intent” won’t be in that mix.

As mentioned earlier, you can do something for just about all of these potential rank-lowering factors on Google. If you don’t have the time or the expertise, we at Group Matrix do.

If you need help with your personal injury law website, give us a call at Group Matrix. Our staff of programmers, artists, developers, and writers can design your website to be clean, compelling, and loved by Google.

What are the most important internet marketing strategies needed for your personal injury law firm?

Of all the types of law practices that exist, personal injury law is perhaps the most competitive. That’s why it is so important that you understand the most important internet marketing strategies that will help you stand out from the rest.

Google Ads, with their Pay-Per-Click (PPC) advertising method, does help, but it can get very expensive employing this method to get a higher ranking on their search engine. Fortunately, there are alternatives.

Internet marketing techniques to help shape your digital marketing strategies

The following techniques can help you inexpensively shape your personal injury law firm’s marketing strategies and bring you more leads, more clients, and a growing business.

  • Work on creating a brand for your personal injury law services website. The way to do this successfully, is to ask yourself the following questions:
    • What makes your personal injury law firm unique? Define your best qualities, such as how long you’ve been in business, your staff, and your way of doing business.
    • What is your value proposition? Identify all the benefits of working with your firm; describe why these benefits are valuable; state your understanding of a client’s problems and then address how your value can solve them; differentiate yourself as the preferred option for what you have to offer of value.
  • Carving out a niche may be relevant to your personal injury legal practice. If you specialize in one or more areas of personal injury law, i.e., med mal, dog bites, slip and falls, product liability, trucking accidents, this can help you be more specific in targeting your audience in your ads (thereby making costs cheaper), and other online areas. If you have more than one niche, give each a landing page on your website.
  • Be Local. The majority of personal injury law firms practice in a specific local area. Using SEO geographical information in your website, social media platforms, and ads can help you rank higher in local search results and Google Maps. In addition, you can rank higher in search engines because they will find your services to be relevant to their users. 
  • Search Engine Optimization (SEO) will help you get higher rankings on the search engines. Be sure to use keywords and keyword phrases that your potential clients could be searching for. Informational postings that explain a certain area of practice using the keywords relevant to your practice will go a long way towards answering the specific questions that potential clients may have. Instead of writing about your firm as a “personal injury law firm,” write about “Tampa’s best med mal law firm.” 
  • Content is still king. Original content on your website is essential. Studies reveal that those that invest in content marketing, like blogs, can dramatically increase their rankings on search engine results pages.
  • Make your online presence MOBILE. Because so many people use their mobile devices over their laptops or computers to find out about specific information, it is essential that your personal injury law firm is mobile-friendly. This relates to your website, your ads, your social media content – anything and everything that you publish online.
  • Publicize your testimonials, reviews, and some outstanding cases you’ve handled. When potential clients see that others have been happy with your services, your law practice will gain more popularity, trust and a more and more positive reputation. By featuring specific successful cases, your personal injury law firm becomes more and more credible.
  • Retargeting Facebook ads is a way to remind a potential client that you exist and that you want to help them. Retargeted ads are those that let you reconnect with a user that has interacted with your brand online (your website, Facebook, online ads, etc.). Example: A potential client has seen one of your sponsored ads in a Google search as he looks for a personal injury attorney. He then goes to Facebook to browse and one of your sponsored posts show up in his feed. Retargeting through Facebook may be one of the best strategies you may be missing.

Whether you are new to or knowledgeable about digital marketing strategies, it can be very intimidating. However, don’t let that affect your need to take action. We at Group Matrix can help so you don’t have to do it alone.

If you have any questions about your personal injury law firm’s internet marketing strategies give us a call at Group Matrix. We will be glad to help in any way we can, as well as help you with any and all aspects of your digital and traditional marketing campaigns.

Source: Uptime Legal Systems

Is this just the beginning of lawsuit settlements offered by e-cigarette companies?

Our blog article of November 2019 concerned the rise of expected lawsuits against vaping companies, mostly against the most popular e-cigarette producer, Juul. Fast forward almost two years later and see the headline, “E-cigarette company Juul to pay $40 million in North Carolina lawsuit settlement.”

The settlement stems from a lawsuit filed in 2019 by Joseph Stein, North Carolina’s Attorney General. In the lawsuit Stein attacked the marketing of Juul’s products to children, and claimed they misled the public about the risks associated with their e-cigarettes. In the recent order, the settlement also restricts how Juul can market their products in the state, while providing funds to assist those addicted to e-cigarettes.

What Juul can no longer do, according to the consent order

In a news briefing following the settlement announcement, Stein said that Juul cannot sell any of the popular flavored e-cigarettes, like mint, mango or crème brulee, without authorization from the US Food and Drug Administration. 

Stein specified that, “Juul must abandon all marketing strategies and content that appeals to young people. Juul will be prohibited from influencer advertising, outdoor advertising near schools, sponsoring sporting events and concerts, and most importantly, most social media advertising.” He went on to say that “JUUL cannot use anyone under the age of 35 years in their advertising. Juul cannot make any claims that its e-cigarettes are safer or better for your health than combustible cigarettes.”

In addition, Juul must institute a barcode age-verification system of where its products are sold; furthermore, this system has to be tested through a retailer compliance program using mystery shoppers at 1,000 stores per year. Regarding their online sales, Juul is required to restrict sales to individuals to no more than two devices per month, 10 devices per year, and no more than 60 pods per month, ostensibly to curb its addictive properties.

How the settlement monies are to be distributed

The $40 million in settlement monies are to be used for those young users addicted to e-cigarettes over a six year period of time. The funds will pay for those programs proven to be effective to help e-cigarette users quit, as well as to prevent minors from ever starting.

The settlement also includes a “document depository” to be created at a state university. Its purpose will be to inform the public on the information gathered on Juul and their practices throughout the course of the lawsuit.

As for Juul, they commented that the consent order was in keeping with its own efforts to stem and prevent the use of their products by underage youth. 

Stein continued his attack on Juul stating that although this settlement is a win for the children of the North Carolina, and will help keep “Juul products out of kids’ hands, keeping its chemical vapor out of their lungs, and keeping its nicotine from poisoning and addicting their brains…We still have to turn the tide on a teen vaping epidemic that was borne of Juul’s greed.”

What is vaping?

According to the Center on Addiction, “Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because e-cigarettes do not produce tobacco smoke, but rather an aerosol, often mistaken for water vapor, that actually consists of fine particles. Many of these particles contain varying amounts of toxic chemicals, which have been linked to cancer, as well as respiratory and heart disease.”

A mouthpiece, a battery, a cartridge holding the e-liquid, and a heating component make up the different parts of a vaping device. The battery heats up the e-liquid, turning it into an aerosol that is then inhaled and exhaled.

If you have any questions about this article, give us a call at Group Matrix. Remember, as an experienced and professional marketing agency, we can help you with all or any part of your marketing plans and marketing strategy, including any e-cigarette class-action in which your personal injury law firm may be involved.

What are citations and why are they important to your personal injury law firm’s marketing success?

Citations are textual listings of a company and their contact information on the Internet. These mentions are not tied to any links on any websites, but rather are listings that include a company’s name, address, phone number (NAP), and sometimes a backlink to the company’s website. It’s not always clear how a company ends up being placed on these listings, or how it is updated or controlled, but they are very important to generating leads to a business.  They can have a great effect on your search engine ranking, as they can boost your local SEO (Search Engine Optimization) goals.

Where do citations appear?

Every citation mention of your personal injury law firm offers the potential for local search optimization, a way for injured victims to find you more easily.

These mentions or listings can be directories, like the Yellow Pages, review sites, like Yelp, or specialized industry sites. Some of the top citation sites for personal injury law firms include,,,,,, and car

How to find out what citations you currently have for your personal injury law firm

There are several different ways your personal injury law office can find out what citations you currently have. You can search through various resources such as search engines, web directories, social platforms like Facebook or Twitter, news sites, etc.  There are also specialized online tools that you can use like BrightLocal Citation Tracker

By knowing where your personal injury law firm is mentioned, you can spot NAP issues which you can correct. It’s great to be listed, but terrible if they got your phone number wrong. Also, the more complete and accurate your data is, the more search engines will trust your business, and the greater your visibility will be on them.

How to correct citation errors

In addition to correcting errors so that your law firm shows up more frequently on search engines, these corrections also help improve a potential client’s experience. The stats bear this out.

  • 93% of people searching for goods and services say they are frustrated by incorrect information in directories.
  • 80% of them lose trust in local businesses if the citation information is incorrect.
  • 40% of them would quit looking for a specific business or company if the address was incorrect in the citation.

In order to make corrections to a citation, you should perform a citation audit for local SEO. A citation audit checks business details against key citation websites, making sure all of the information is correct. (Ask us about companies that perform this service.)

Instead of a citation audit, you can do it on your own.

  • Begin with the citations specific to personal injury law firms, or law firms in general. You can use a source like Whitespark or synup to help you.
  • Check for inaccurate NAP online and list each site and how your information is shown.
  • Once you have all the different NAP variations on the web and the top directories, take advantage of specific tools to simplify the process of making any corrections. 
  • Petition the websites to fix your listings. 
  • Many times sites will have a “suggest an edit” button that will prompt them to trigger a change. 
  • You may be able to reclaim the citation profile for yourself, using your personal email address.
  • You can login to some of the directories for which you have a password and make the changes yourself.

Citations are extremely helpful to people looking for your personal injury law firm. They are searching locally, and that is the beauty of citations, since they have your NAP. To ensure that search engines and potential clients are being properly informed about your contact information, check the accuracy of the citations. The end result of this is greater visibility, higher ranking on SERPs (Search Engine Results Pages), and hopefully, more new clients.

If you have any questions about citations, give us a call at Group Matrix. We will be glad to help in any way we can, as well as help you with any and all aspects of your digital and traditional marketing campaigns.

How link building can increase the ranking of your personal injury law firm

Link building is an absolutely necessary part of any marketing strategy. It’s actually the second most important factor to your ranking in search engines, and accounts for 17 percent of how well your personal injury law firm is ranked in local searches.

What are the different types of links?

There are three different types of links:

  • Internal links refer to links on your own website that link to other pages within your website. They help visitors find specific information a bit more easily.
  • Outgoing links are those that take a visitor to other websites. These are important to your search engine ranking.
  • Incoming links (aka backlinks) are links from other websites that direct visitors to your website, or a specific page within your site. These are the most important ones to have as they tell the search engines that other websites view yours as a reputable and trustworthy source of information. Link building is the process of getting those inbound links.

How do you acquire incoming links?

As mentioned above, incoming links, or backlinks, are extremely important to your overall ranking in the different search engines. You may sometimes be fortunate to have an incoming link as a result of a news article or some other site sending a visitor to your site for specific information. But you can’t rely on this to happen enough to make a difference. You have to get out there and create a way to get backlinks.

So how do you get another website to include a link back to your website or a page within your website? Here are a few ways you can get started.

  • Create a blog on your website. Search engines love new and changing content on websites, and a blog is a great way to keep your website fresh. To encourage incoming links, what you write about and how you write it is very important. It must be relevant, interesting, and helpful. It should also include keywords and keyword phrases. You can introduce people to your blog via social media, email, online ads, and traditional advertising.
  • Guest blogging: If you write a blog for another website within your personal injury law niche, you can backlink to your own website. Look for relevant sites and inquire as to whether they would like you to write a blog for them. Many times they will agree and ask if they can write one for your site. 
  • Content repurposing: Submit your content to appropriate places. You can repurpose a blog by making it into a video and submitting it to video-sharing sites. Repurposing a blog into an infographic is highly recommended. Then you can submit it to infographic directories.
  • Community site link building: There are many message boards, and community forums out there (e.g., Reddit, Quora) that are excellent places to market your personal injury law business’ website and including a link back to your website.
  • Go local: For local link building, other local websites are a good place to go. Even if these small local businesses don’t receive a lot of traffic, they may be targeting a portion of your audience. By focusing on the same specific geographical area you are, their websites are a good stepping stone for building a link profile to your website. It should help you start showing up more in local searches.
  • Claim your pages on Yelp, Google My Business, Bing Places, and other listing directories. Once you’ve claimed them, you can add your website URL from there. 

Link building takes time and effort to begin, and to keep growing. You have to constantly be looking for new opportunities and checking the progress of the links. If you find you don’t have the desire or the time to do this, give us a call at Group MatrixWe can do the work for you, as well as help you with any and all aspects of your marketing campaign.

How to increase search ranking using keywords for your personal injury law firm

If you are not familiar with the concept of keywords in connection with search engines and writing on the Internet, here is a quick and easy definition. Keywords are the words or phrases that people type into a search engine box to find what they are looking for. As an example, let’s say you enter “dog bed,” a list of websites selling dog beds will then be generated.

The reason these words and phrases are so important in whatever you write for the Internet, whether it’s an ad, a blog, or your website, is because it effects how you rank on the various search engines. How you use them is vital to your digital marketing success.

How to use keywords to boost your search ranking

In order to rank high in a search engine listing and reach more potential clients who really need your personal injury law services, you need to have strong keywords working for you so that they can find you. Here are a few ways that they can help boost your personal injury law firm’s ranking.

  • Use important keywords and keyword phrases in all of your online content. That includes social media posts, your personal injury law firm’s website, blogs, videos, etc.
  • Thoroughly research those keywords that are the most important in your personal injury law firm’s business, including any niche areas in which you focus. Use those keywords that best describe your business and your geographical location. For example, “personal injury law firm in Pensacola, Fl,” or “med mal personal injury law practice in New Orleans.” If your keywords are too general, like “personal injury law firm,” you will rank lower in the SERPs (Search Engine Results Page).
  • Avoid keyword stuffing. That means inserting a word or phrase that is very repetitive throughout your content. If caught, your search engine ranking will be lowered as a penalty.
  • Use geographic- and location-specific keywords so that you will show up in local searches. As mentioned above, signify where your personal injury law firm’s service area is, i.e., a city, a region, or statewide, including a specific area, i.e., downtown, River Market District, etc. That will help weed out your competitors.
  • If you haven’t already, you will want to update all of your content with important keywords, including YouTube video descriptions, all social media profiles, video titles, and blog post headlines and content. Research shows that updating your keywords can increase your traffic up to 50 percent.
  • Strong keywords for voice search are essential. In fact, it’s estimated that in the near future voice search will make up 40 percent of all searches nationwide. Long-tail keywords work better than regular short keywords because they mimic natural language. For example, “personal injury law firm Dallas,” is a keyword phrase. “Personal injury law firm in downtown Little Rock, Arkansas” is a long-tail keyword phrase. (Using long-tail keyword phrases in all of your online content is advisable, as well.) Make sure whatever you use, that it sounds natural. It’s important to note that 70 percent of all search traffic comes from long-tail keywords.

With all the competition your personal injury law firm is facing, it is essential that you have a strong online showing and that your business shows up high on SERPs. Using relevant and high-ranking keywords is one of the best ways to achieve this.

 If you have any questions about this article or need help with finding the best keywords for your personal injury law firm, give us a call at Group Matrix. We can help you with any and all aspects of your marketing campaign.