What is local search marketing and why is it important for your personal injury law firm?
Local search marketing is one of the most important aspects of your digital marketing strategy. For personal injury lawyers, it is the way to focus in on your target audience within a certain geographic location. What exactly is local search marketing? For personal injury attorneys, local search marketing is creating a way to have face-to-face […]
How to prevent negative reactions to your personal injury law firm’s website
In many of our articles about building a successful website, we emphasize what to do right. In this article, we take a little different tack and discuss how to prevent negative reactions to your personal injury law firm’s website by pointing out what not to do. How to prevent negative reactions to your personal injury law firm’s […]
Understanding chatbot terminology for your personal injury website
If you already have or are considering getting a chatbot for your personal injury law firm’s website, you may need a vocabulary primer. From AI to neural networks, a new world of terminology is upon us. A chatbot dictionary for beginners If you are a beginner in the chatbot world and need to understand the […]
Testing your personal injury law firm’s landing pages for website conversion success
Landing pages on your website are of no value for increasing your personal injury law firm’s business unless they succeed in getting your visitors to respond to the pages’ call-to-action. The ultimate goal, of course, is to get a viable client lead. To see if your landing pages are performing well, you need to test […]
Should personal injury attorneys have microsites?
If you already have a website for your personal injury law practice, it may not be maximizing your target audience. Your firm’s website provides a comprehensive overview of your law office – who you are, what you do, where you are, etc. It showcases your whole practice. So why would you need a microsite? What […]
How to design a high-converting website for your personal injury law firm
As technology changes and advances, it’s very important to keep up with the times. What once worked as successful website designs in the past would now fail to attract the following you need to grow your personal injury law firm business. Latest design trends for your personal injury laws firm’s website for higher conversions The […]
How can you tell if your personal injury website has been hacked?
Even though hacking is against the law, unscrupulous people take part in this activity worldwide. For your business safety and peace of mind, it’s important that you know how to tell if your personal injury website has been hacked so that you can take immediate measures. 9 ways you can tell if your personal injury […]
How to Avoid Being a Victim of Black Hat SEO
If you have a website for your personal injury law firm, you want to be able to protect it from being attacked or compromised in any way. And, you certainly don’t want to be an unwitting participant in contributing to the unsavory practices that can cause website problems – for your own and others. This […]
Why you should use a professional agency to create your personal injury website
A website for your personal injury law firm is essential nowadays. Without one, you could be losing out on a host of new clients. How would your personal injury law firm benefit from a website? If you are of the mind that your personal injury law firm does not need a website, please consider the […]
A look ahead to the top Google website ranking factors for 2022
Now is the time to start thinking ahead about how you can make 2022 the best year of all for your personal injury law firm’s website. As we’ve talked about before, the importance of Search Engine Optimization (SEO) continues to grow as users use organic search more and more to find what they need. Staying […]