To understand what Group Matrix and other marketing companies can do for your personal injury law firm, it’s important to understand the difference between marketing and advertising both on- and off-line. Although they have the same goals of getting your business services and messaging to the right audience, there are important distinctions.
Marketing, by its very definition, connotes an effort to compete, define, and promote a product or service, and in our case, the services of a personal injury law firm. It’s a process that encompasses design, creation, research, and data analysis to help reach a specific target audience. In general, there are four P’s to marketing: product (services), place, price and promotion.
On the other hand, advertising is the process of making a product and service known to an audience, describing and presenting the product or service to the public. It employs art, advertising campaigns and strategic media positioning. It uses banner ads, social media, TV ads, billboards, and the like all of which individually use a single strategy to get a message across.
Advertising includes setting the time, the duration and frequency of each advertisement to inform the target audience about a particular product or service. It tells the target audience of its benefits and advantages so that they will be enticed to try the product or service.
Whereas advertising is a form of marketing that uses a single strategy, marketing is the whole process employing many different strategies to get the word out about a product or service via websites, podcasts, videos, brochures, blogs, newsletters, media planning, etc.
Marketing analytics is a crucial part of advertising and marketing campaigns
One last important aspect of advertising and marketing is marketing analytics. Marketing analytics is a data-driven discipline that focuses on quantifying the effectiveness of advertising and marketing campaigns that help to inform marketing-related business decisions. It helps define the ROI (return on investment) of a given campaign, measure its engagement, make better predictions, and informs how to best use a business’ marketing dollars.
If your personal injury firm is just advertising without a marketing plan, you’re not identifying potential clients’ needs nor how to best meet those needs. If you don’t analyze and plan your marketing strategy as a whole, you’re missing out on a huge amount of opportunities to market your brand, generate leads and grow your personal injury law firm business.
We at Group Matrix can help.
If you have any questions about understanding or needing help creating your personal injury firm’s traditional or digital marketing strategy, give us a call at Group Matrix. We can help you with any and all aspects of your marketing campaigns.