We’ve written before about how personal injury attorneys could benefit from the Metaverse. But a big question looms, “How do you access it?”
What is the definition of the Metaverse
As a refresher, we previously explained the Metaverse as a virtual online reality world where users can interact and experience things as they would in the real world. Its existence depends on Augmented Reality (AR) and Virtual Reality (VR) both of which make up what is referred to as “Metaverse space.”
How do you get “there”?
To get to the Metaverse you will need to have new and better tech tools. Mark Zuckerberg of Meta, née Facebook, is touting a pair of augmented reality (AR) goggles.
According to “The Verge,” a website that reports on the intersection of technology and the rest of the world, Zuckerberg’s AR goggles, a product called “Project Nazare,” won’t be available for one or two more years. It works independently from a mobile phone and will utilize wrist controls to navigate its various functions.
“The wristband uses differential electromyography, or EMG, to measure electrical pulses in the arm’s neurons, essentially creating the effect of a phantom limb the wearer can use to interact with the glasses,” according to The Verge.
Meta is also working on a lower cost version called “Hypernova” which would be tied to your mobile device. According to Zuckerberg, these AR goggles are the “holy grail” of future online communication. They are devices linking and redefining our relationship with technology, not unlike the development and use of smart phones.
For now, we can experience AR only through our screens, with digital masks that can alter how we look, or digital characters that can be superimposed over the real world. However, Meta is working on something much more sophisticated.
“A marquee feature will be the ability to communicate and interact with holograms of other people [think clients and potential personal injury clients] through the glasses…which will, over time, provide people with a more immersive, compelling experience than the video calling that exists today,” reports The Verge.
Meta has plans to sell tens of millions of their AR glasses by the end of this decade.
Why is this of importance to personal injury law firms?
Although this AR technology is still considered to be in its infancy, its importance to the future of communication is significant. Once established, an no one doubts that it will flourish, not only will contact with clients, potential clients, insurance adjusters, and others have a new design, but the actual business and education of personal injury law, e.g., contract signing, advertising, webinars, could all take place in the Metaverse.
As we wrote before, how the Metaverse will be used by personal injury law firms is and will be a continued work in progress. Because younger generations will acclimate to the Metaverse realm easily and effortlessly, and because they will comprise a huge demographic needing personal injury law services, it could be very important to the industry to determine if you want this relatively new phenomenon to be part of your marketing strategy.
For now, if you need help with any aspect of your digital marketing campaign for your personal injury law firm, please give us a call at Group Matrix. As an experienced and professional marketing agency, we can help you with any of your digital and traditional marketing needs.