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How link building can increase the ranking of your personal injury law firm

Link building is an absolutely necessary part of any marketing strategy. It’s actually the second most important factor to your ranking in search engines, and accounts for 17 percent of how well your personal injury law firm is ranked in local searches.

What are the different types of links?

There are three different types of links:

  • Internal links refer to links on your own website that link to other pages within your website. They help visitors find specific information a bit more easily.
  • Outgoing links are those that take a visitor to other websites. These are important to your search engine ranking.
  • Incoming links (aka backlinks) are links from other websites that direct visitors to your website, or a specific page within your site. These are the most important ones to have as they tell the search engines that other websites view yours as a reputable and trustworthy source of information. Link building is the process of getting those inbound links.

How do you acquire incoming links?

As mentioned above, incoming links, or backlinks, are extremely important to your overall ranking in the different search engines. You may sometimes be fortunate to have an incoming link as a result of a news article or some other site sending a visitor to your site for specific information. But you can’t rely on this to happen enough to make a difference. You have to get out there and create a way to get backlinks.

So how do you get another website to include a link back to your website or a page within your website? Here are a few ways you can get started.

  • Create a blog on your website. Search engines love new and changing content on websites, and a blog is a great way to keep your website fresh. To encourage incoming links, what you write about and how you write it is very important. It must be relevant, interesting, and helpful. It should also include keywords and keyword phrases. You can introduce people to your blog via social media, email, online ads, and traditional advertising.
  • Guest blogging: If you write a blog for another website within your personal injury law niche, you can backlink to your own website. Look for relevant sites and inquire as to whether they would like you to write a blog for them. Many times they will agree and ask if they can write one for your site. 
  • Content repurposing: Submit your content to appropriate places. You can repurpose a blog by making it into a video and submitting it to video-sharing sites. Repurposing a blog into an infographic is highly recommended. Then you can submit it to infographic directories.
  • Community site link building: There are many message boards, and community forums out there (e.g., Reddit, Quora) that are excellent places to market your personal injury law business’ website and including a link back to your website.
  • Go local: For local link building, other local websites are a good place to go. Even if these small local businesses don’t receive a lot of traffic, they may be targeting a portion of your audience. By focusing on the same specific geographical area you are, their websites are a good stepping stone for building a link profile to your website. It should help you start showing up more in local searches.
  • Claim your pages on Yelp, Google My Business, Bing Places, and other listing directories. Once you’ve claimed them, you can add your website URL from there. 

Link building takes time and effort to begin, and to keep growing. You have to constantly be looking for new opportunities and checking the progress of the links. If you find you don’t have the desire or the time to do this, give us a call at Group MatrixWe can do the work for you, as well as help you with any and all aspects of your marketing campaign.

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