OUTDOOR ADVERTISING

Traditional billboard advertising has been around for a long time and continues to be a successful marketing tool for personal injury lawyers. Combined with other traditional and digital marketing strategies, it remains an important component of a full marketing plan.

The benefits of traditional billboard advertising are numerous. 

• Billboards increase your presence and publicize your name and services in whatever locales you target;

• They increase awareness of direct response advertising (TV, radio and the internet). Such multiple uses to brand a personal injury firm is part of a superior marketing campaign;

• It’s almost impossible to avoid noticing a billboard;

• You can’t block them as you can an internet ad;

• A large, static image makes an indelible impression;

• The constant presence of a billboard provides continuous exposure to people who drive by it every day;

• They increase the trustworthiness, reputation, and perceived longevity of your personal injury law firm; 

• Billboards have a positive effect on your internet search engine rankings (SERPS) as more people search for your website;

• They lead to increased conversions due to increased branding awareness.

Traditional billboard advertising has long been a mainstay of our personal injury law firm marketing strategy. Why? Because it works.