SEO & PAID ADS
Blogging
Including blogs on your personal injury law website is more than just important. It’s vital. Why do we make such a statement? Because search engines love new and changing content on your website. If search engines love what you’re doing, they will boost your standing on the Search Engine Results Pages (SERPs) so that potential clients looking for your services will see you sooner than they will see your competitors.
It’s really all about the math. If more people see your website on a search engine, you will have more generated leads. If you have more generated leads, you will attract more viable potential clients. If you have more viable potential clients contacting your personal injury law firm, you’re business will undoubtedly grow.
And it doesn’t stop there. You can use your blogs as part of your social media content. Creating a post with a link to a blog brings visitors to your website. Once on your website, they not only see that you know what you’re talking about, but that you are approachable, reputable, and professional.
But wait…there’s more! Blogs help establish you as an authority in your personal injury law field. When your blog acts as a resource to other businesses, other personal injury bloggers or to the media, you start to attract inbound links, as others see you as an expert in the field and use you as a source for their own articles. These links can generate a great deal of traffic on your site.
For blogs to succeed in growing your personal injury law business, they have to be smart, frequent, easy for a layperson to understand, relevant, and well-written.
Are you too busy to dedicate your time to blog writing? No worries. Our experienced staff of writers is knowledgeable in all areas of personal injury law. What’s more, they also know how to target your particular audience.
OOT Advertising
OTT (over-the-top) advertising may be a new term for many of our personal injury clients, but it’s very easy to understand, very easy to implement, and very successful in getting your brand front-of-mind.
When thinking about OTT, think about streaming service providers, like Netflix, or Hulu. They can stream their programs on any device – a mobile phone, an iPad, a computer, and a television.
Consider the difference between watching a local station or a movie on TV, vs. streaming it on a device. The big difference is the user can choose what to watch, and what content to consume, not the provider. It explains why cable and satellite TV has suffered a decline in subscribers.
How can you take advantage of this booming technology? You can advertise on it. We can help you place banner ads, video, and animated creatives with precision demographic targeting. We can set up OTT advertising on well-known streaming services such as YouTube, Hulu, Apple TV and by using Roku and Amazon Firestick. In addition we, and provide you with important streaming metrics and video analytics.
Get on board now with the newest and latest advertising advances being made.
Coaching
A little shy in front of a camera? Don’t have any experience with the idea of expressing yourself to people through a video camera lens? Don’t worry. Whether Group Matrix is taping you for a TV commercial or a YouTube presentation, you’re never left to you own devices.
Our coaching staff will see you through all the ins and outs of makeup, relaxation, oral expression, body language, and voice projection to ensure that you come off as a seasoned professional.