Group Matrix proudly represents the vanguard of VR Advertising

Group Matrix is very proud to announce that we have acquired and completed the first Virtual Reality studio production in the legal advertising field. By combining LED technology and specific studio props, we are now able to create a true virtual experience for not only the ultimate viewers, but the performers as well.

Our very first successful endeavor was a VR advertisement for Harding Mazzotti, LLP, as part of their Coffee Shop ad series. Using an LED wall and other actual physical elements, we were able to create a wintry scene with a cautious driver and passenger on a very snowy road. With snowy trees lining the road, you can even see their reflection in the windshield, adding to an astounding virtual experience…and all of it was created in the studio.

The legal field is known for its tradition and adherence to established practices. However, the tides are turning, and innovation is making waves, particularly in the realm of personal injury law. Enter virtual reality (VR): a technology with the potential to revolutionize how clients understand their cases and how lawyers present them.

Imagine stepping into a virtual courtroom, reliving the accident that caused your injury, or touring the medical facilities where you received treatment. This is the immersive power of VR, and it's poised to change the personal injury advertising law game.

This technique releases the imagination. It eliminates the traditional location, weather, lighting and audio difficulties we can encounter shooting outside.  By embracing this technology, you can stand out from the crowd, connect with clients on a deeper level, and revolutionize the way legal cases are presented.

So, are you ready to take the plunge into the virtual courtroom?